Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216 Questions & Answers
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Configure dynamic audience membership - Build audience criteria and filters - Implement catalog-based recommendations - Use profile attributes and engagement scoring - Create and manage segments |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization |
| Campaigns and Experiences | 24% | - Set up triggers and response handling - Create and manage campaigns - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Implement decision logic and rules - Create and test campaign variations |
| Administration and Governance | 20% | - Configure system settings and preferences - Monitor system health and troubleshooting - Understand compliance and security considerations - Manage integrations with Marketing Cloud - Implement data governance policies - Manage user roles and permissions |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure user and visitor authentication - Set up data collection and event processing - Configure campaign areas and zones |
| Reporting and Analytics | 12% | - Interpret engagement and conversion data - Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
- A. Exclusion
- B. Ingredient
- C. Variation
- D. Booster
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
The sitemap provides the functionality that enables IS to identify which three items?
- A. attributes
- B. Templates
- C. campaign
- D. Page types
- E. content zones
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
What are the three ways segments are used in Interaction studio?
- A. Targeting for campaigns
- B. Set goals and filters
- C. Recommending products
- D. Creation related lists within salesforce CRM
- E. Analytics, trends and engagement
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
- A. Templates
- B. Recipes
- C. Campaigns
- D. Segments
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
- A. Surveys
- B. Open time email
- C. Rule-based targeting
- D. A/B testing
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
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