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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Adjust the rules to allow political content and generate more group engagement
B) Approve the post with a warning to the celebrity
C) Approve the post and close commenting to prevent political discussion
D) Treat the celebrity according to the policy of the group
E) Decline the post with feedback to educate the celebrity on the group policy

2. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Decide on the target audience and which platforms to use to reach them
D) Review existing channel performance and replicate strategy

3. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create a social media account for the new product
B) Tag influencers to share the content and campaign hashtag
C) Create targeted posts and ensure the content and tone are inclusive
D) Change content strategy to target male followers during launch

4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Analyze the reach of exhibition-related posts through Ads Manager
B) Measure the engagement rate on the influencers' posts
C) Record the total number of campaign comments through native insights
D) Determine the sentiment by scanning positive and negative comments

5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The approach that the team agreed upon and the company approved
B) The personal profiles of each community manager to make it clear who is replying
C) A company-branded profile used by all community managers with each reply signed by name
D) The agreed result from a recent poll stating that each community manager will use their initials

Solutions: