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Oracle 1Z0-340-24 Exam Syllabus Topics:

Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:

1. Which statement is true regarding Vanity URLs used on Eloqua landing pages? (Choose the best answer.)

A) A Vanity URL is mandatory in order to publish an Eloqua landing page.
B) A Vanity URL must be unique in order to publish an Eloqua landing page.
C) If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
D) A Vanity URL must be the exact value as the Eloqua landing page asset name.

2. An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact.
What is the cause of this? (Choose the best answer.)

A) The field mapping within the custom object is configured incorrectly.
B) You cannot update field values on the contact table from a custom object record.
C) The "Save to Contact Table" processing step within record services is NOT enabled.
D) The "Update Existing Record or Data Object" processing step within services is NOT enabled.

3. Which action does Strict Mode Tracking enable? (Choose the best answer.)

A) It filters out select IP addresses from being tracked within Eloqua.
B) It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
C) It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
D) It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.

4. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

A) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
B) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
C) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
D) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.

5. Which statement is NOT true about first-party and third-party cookies?

A) First-party cookies identify you as a returning user to the site and help personalize your browsing
B) A third-party cookie is a cookie that has a domain that is different from the domain being visited.
C) First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
D) A first-party cookie is a cookie that has a domain that is the same as the domain being visited.

Solutions: