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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 4 steps to create dynamic content?

A) Create
B) Plan
C) Build Rules
D) Test Send
E) Execute
F) Preview

2. When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A) Lists
B) Import Activity
C) Data Extension
D) Data Views

3. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to view past and pending emails.
B) Allows you to create custom actions for your marketing.
C) Allows you to create Email
D) Allows you to access you most frequent tasks quickly

4. A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A) The email confirms a transaction between the recipient and sender.
B) The subject line is transactional in nature and non-promotional.
C) The email body presents the transactional content prior to any commercial content.
D) The email body presents any commercial content prior to the transactional content.
E) The subject line contains a promotion to entice the recipient.

5. What does the validate tool check for? (Check all that apply)

A) Invalid email address
B) A physical mailing address
C) Correct syntax for attributes
D) That each content area specified in the dynamic content rule exists
E) The presence of an unsubscribe link

Solutions: