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Facebook Certified media buying professional Sample Questions:

1. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
C) Attribution window is set to 1-day view and 28-day click.
D) Views are called click-through attribution.

2. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should increase the number of ads within each ad set
B) You should change the campaign objective
C) You should change the set up to daily budget
D) You should change the set up to campaign budget optimizatio

3. Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A) You should change the bidding to reach and frequency.
B) You should change the ad type to sequential messaging.
C) You should change the placement to include Facebook.
D) You should change the target market to females.

4. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Millward Brown Brand Lift
B) Nielsen TAR
C) Nielsen DAR
D) Audience Insights
E) Nielsen Brand Lift

5. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for installs and measure impressions.
B) You should bid for conversions and measure impressions.
C) You should bid for clicks and measure impressions.
D) You should bid for CPM and measure conversions.
E) You should bid for impressions and measure impressions.

Solutions: