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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

A) Build image-based emails.
B) Use contrasting colors
C) Minimize whitespace

2. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Content Builder > Recent Sends
B) Automation Studio > Activities
C) Email Studio > Overview

3. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

4. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A) Scale back sending for specific ISPs until the issue subsides.
B) Broaden segmentation criteria to reach more diverse audiences.
C) Increase the frequency of email sending to boost engagement.

5. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) Domain SSL Certificates
B) Send Classifications
C) From Address Management

Solutions: