Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics 365
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- Total Questions: 250
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Set up marketing configurations - Configure marketing settings and org units - Manage marketing users and teams |
| Topic 2: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing forms - Implement progressive profiling - Create and publish marketing pages |
| Topic 3: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Configure email settings and delivery - Design and create marketing emails - Preview, test, and validate emails |
| Topic 4: Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Create and manage contacts - Manage contact lifecycle and preferences |
| Topic 5: Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Implement lead scoring rules - Manage lead lifecycle stages - Automate lead qualification and distribution |
| Topic 6: Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Analyze journey performance - Configure journey tiles and triggers - Set up branching and conditions |
| Topic 7: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
| Topic 8: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Create and manage static segments - Use segment insights |
MB-220 Exam FAQ — Opportunity Favors the Prepared
In-person at Pearson VUE testing centers or online proctored exam Register for the Microsoft Dynamics 365 Marketing Functional Consultant exam through these official channels:
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The official Microsoft Dynamics 365 Marketing Functional Consultant outline defines 8 domains. The leading three are Set up Marketing Forms and Pages (15-20%), Configure Microsoft Dynamics 365 Marketing (15-20%), and Analyze Insights and Manage Events (10-15%). The full list is in the topics section above, and ActualTestsIT's 250 practice questions cover each one.
The Microsoft Dynamics 365 Marketing Functional Consultant exam contains Not publicly disclosed (typically 40-60 questions) to complete within 180 minutes. Timed simulation in the ActualTestsIT Desktop Test Engine teaches that rhythm before exam day does.
The MB-220 exam is a Microsoft certification exam validating the Microsoft Dynamics 365 Marketing Functional Consultant syllabus shown above. It belongs to these credential paths: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. Candidates in 2026 start with ActualTestsIT's 250 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
Recommended: Basic familiarity with Dynamics 365 Marketing features, data modeling concepts, and business scenarios. No mandatory prerequisites, but practical experience is highly beneficial. Since requirements change over time, confirm the latest on the official Microsoft exam page before scheduling.
The Microsoft Dynamics 365 Marketing Functional Consultant exam requires 700 / 1000 to pass, and registration costs USD 165.00. A failed attempt means paying the same fee again — a readiness check with the ActualTestsIT engines before booking is the cheaper option.
Microsoft recommends these training resources for the Microsoft Dynamics 365 Marketing Functional Consultant exam:
Follow the training with steady self-testing — the 250 practice questions from ActualTestsIT help you apply theory and fill any gaps the training leaves.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 250 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions:
You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the designer toolbox.
When creating the new form, which form type must you select to meet the condition?
- A. Landing Page
- B. Event Form
- C. Subscription Center
- D. Forward to a Friend
Correct Answer: C 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
You created several surveys in Microsoft Dynamics 365 Customer Voice
You need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.
What are three ways you can do so? Each correct answer presents a complete solution NOTE: Each correct selection is worth one point.
- A. Use question responses in segmentations.
- B. Refer to surveys in the outbound customer journeys designer.
- C. Add questions as content library.
- D. Use question responses in lead scoring model configurations.
- E. Add survey links using out-of-the-box controls.
Correct Answer: A,B,E 🗳️
Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?
- A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
- B. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.
- C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
- D. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
Correct Answer: D 🗳️
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Your company is running a campaign for a new product The outbound marketing journey includes an outbound marketing email-based product announcement.
Your advertising agency comes up with two call-to-action images for the email.
You want to test which of the images is more successful at enticing recipients to click on the image to learn more. To start, you create a marketing email.
Which five steps should you take, in sequence, to enable an A/B test for your email to be used inside a customer journey? To answer, move the appropriate actions from the list of steps to answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Your company's marketing department recently started using the built-in Microsoft Teams integration to create chats and collaborate between colleagues on the different entities in real-time marketing.
in reviewing the feature, the marketing director tells you that members of the marketing team are unable to collaborate and create a connected chat when working on marketing forms within the Dynamics 365 Customer Insights - Journeys application.
You need to explain why the team members are experiencing this behavior.
What should you tell the marketing director?
- A. Connected chats must be specifically enabled for the marketing form entity from the Teams Chat settings.
- B. Connected chats are only enabled for a specific set of default record types.
- C. Connected chats must be specifically enabled for the marketing form entity from the Entity settings.
- D. Connected chats for non-default entities can only be set up from the Teams application.
Correct Answer: B 🗳️
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