Exam Name: Oracle Responsys Marketing Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z1-1032 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Management | 10% | - HTML email content creation - Create and manage documents - Dynamic content modules |
| Topic 2: Program Automation | 10% | - Design multi-wave message automations - Program logic and workflow |
| Topic 3: Responsys Personalization Language (RPL) | 10% | - Basic RPL syntax and directives - Personalization and conditional logic |
| Topic 4: Reporting & Administration | 10% | - Account administration and settings - Create and manage reports |
| Topic 5: Initial Configuration & Deliverability | 15% | - Bounce processing configuration - Global account settings - IP warm-up and ramp-up - Domain branding and delegation - Subscription management |
| Topic 6: Responsys Data Model | 15% | - Describe Responsys Data Model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
| Topic 7: Campaign & Form Management | 15% | - Campaign dashboard settings - Multi-channel campaigns (Email, SMS, Display) - Create, test, and launch campaigns - Create and manage web forms |
| Topic 8: Data Integration | 15% | - Configure Connect import jobs - Configure Contact Event Data (CED) exports - Data Gateway setup |
1Z1-1032 Exam Facts and the Service Behind Them
- Data Integration (15%)
- Responsys Personalization Language (RPL) (10%)
- Reporting & Administration (10%)
Oracle Responsys Marketing Platform 2019 Implementation Essentials Sample Questions:
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Select Workbook > Test.
- B. Click the Render button.
- C. Click the Version Test button.
- D. Click the Preview button, which has the eye icon on it.
Correct Answer: D 🗳️
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
- B. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
- C. The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
- D. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
Correct Answer: C 🗳️
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Correct Answer: B 🗳️
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- B. Create an Import Supplemental Table job in Responsys for this file.
- C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Correct Answer: A 🗳️
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Select Workbook > Test.
- B. Click the Render button.
- C. Click the Version Test button.
- D. Click the Preview button, which has the eye icon on it.
Correct Answer: D 🗳️
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