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Pegasystems PEGACPMC74V1 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Getting Started With Pega Marketing
  • The Importance Of Propositions
  • Adaptive Outbound Marketing
Topic 2
  • Designing A Strategy For Multi-Channel Customer Engagement
  • Measure Marketing Effectiveness Using Control Groups
Topic 3
  • Marketing With Traditional Outbound Campaigns
  • Designing An Offer For Email Customer Engagement
Topic 4
  • Limiting The Offer Volume In Outbound Customer Engagement
  • Web Marketing Driven By Real-Time Containers
Topic 5
  • Optimizing The Customer Value In The Call-Center
  • Identifying An Audience For Outbound Customer Engagement
Topic 6
  • Designing An Offer For Multi-Channel Customer Engagement
  • Marketing Driven By Real-Time Events
Topic 7
  • Predicting Customer Behavior
  • Complying With Contact Policies
  • From Marketing To Fulfillment

Reference: https://academy.pega.com/library/74/certified-pega-marketing-consultant

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