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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A) Collaborative Filtering
B) Similar Items
C) Trending
D) Co Browser

2. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A) Editor
B) Campaign editor
C) Campaign author
D) Viewer

3. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Exclusion
B) Variation
C) Booster
D) Ingredients

4. A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A) Theoption to exclude anonymous fields on a segment export
B) The option to include all custom fields on a segment export
C) The option to include built-in fields on a segment export
D) The option to send segment data to Marketing Cloud

5. Which three components of a server side campaign can be defined by a business user?

A) Campaign responses
B) Experience rules
C) User attributes
D) Campaign rendering
E) Promoted content

Solutions: