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Oracle 1Z0-1032-21 Exam Syllabus Topics:

SectionObjectives
Account Administration- Manage user roles and permissions
- Monitor account usage and health
- Configure security and compliance settings
Programs- Configure triggers, rules, and actions
- Design multi-step automation programs
- Monitor and optimize program performance
Responsys Data Model- Describe Responsys data model
- Manage contact lists, supplemental tables, profile extension tables
- Create filters, segment groups, seed groups
Responsys Personalization Language (RPL)- Implement dynamic content
- Write basic RPL expressions
- Debug RPL syntax and logic
Integration: Interact Connect- Describe Data Gateway setup
- Manage data synchronization
- Configure Interact Connect integration
Campaigns and Forms- Build and manage web/mobile forms
- Create and deploy marketing campaigns
- Configure conversion and tracking
Initial Configuration & Deliverability- Manage bounce processing, spam feedback loops
- Perform IP warm-up and ramp-up
- Set global account and deliverability settings
- Configure domain branding and delegation
Creating and Managing Content- Use assets and templates
- Implement personalization with RPL
- Build responsive email and mobile content
Multi-Channel Campaigns- Configure subscription management
- Set up email, SMS, and push campaigns
- Manage cross-channel consistency
Reporting and Analytics- Access standard reports and dashboards
- Analyze campaign performance metrics
- Create custom reports

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question 1

How can you share a copy of a campaign with key stakeholders at live launch time?

A. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.


Question 2

You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A. Oracle must generate a public/private key pair for the client to establish the secure connection.
B. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
C. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.


Question 3

Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A. You should test all links manually.
B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.


Question 4

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A. Import a public encryption key the customer created to be used when the export runs.
B. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
C. Import a private encryption key the customer created to be used when the export runs.
D. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.


Question 5

Which coding practice should you use when coding responsive design emailmessages?

A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
C. Use background images freely; they will just not display if not supported on some platforms.
D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.


Solutions:

Question 1
Answer: C
Question 2
Answer: A,B
Question 3
Answer: B
Question 4
Answer: B
Question 5
Answer: B

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