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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Targeting | - Audience targeting strategies
|
| Topic 2: Measurement and Performance Optimization | - Conversion tracking and attribution
|
| Topic 3: Bidding and Budgeting | - Smart bidding strategies
|
| Topic 4: Ad Formats and Creative Optimization | - Responsive display ads
|
| Topic 5: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
Google Display Exam Practice Test Sample Questions:
Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
- A. Google AdWords will display ads related to the "history of soccer" for this keyword.
- B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
- C. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
- D. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
Correct Answer: D 🗳️
Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?
- A. In stream video
- B. In video overlay
- C. Image ad
- D. Banner ad
Correct Answer: B 🗳️
Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?
- A. CPA bidding
- B. Manual CPC bidding
- C. Automatic CPC bidding
- D. CPM bidding
Correct Answer: A 🗳️
You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
- A. 5 percent
- B. 10 percent
- C. 20 percent
- D. 15 percent
Correct Answer: A 🗳️
Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding
approach. He's also decided to use the conversion tracking code for his website to see how his
conversions are performing. Of the following, where should Chris place the conversion code in his website?
- A. Between the <body> tags
- B. Header
- C. The conversion code goes into the ad code, not the website code.
- D. Footer
Correct Answer: A 🗳️
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