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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Manual placements
B) Managed placements
C) Excluded placements
D) Automatic placements

2. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) You'll automatically be notified with a green play button on the Reports page, when the report is done.
B) The report will appear automatically on the Reports page - as long as you don't close your browser.
C) The report will be emailed to your Google AdWords email address when it's complete
D) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.

3. Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?

A) Editorial and format
B) Link
C) Content
D) Quality

4. Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the AdWords Editor.
B) Alice should use the Change History Tool.
C) Alice should use the My Client Center.
D) Alice should use the AdWords API.

5. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must be reviewed and approved.
B) The ad must be opted into the Google Network.
C) The ad must be prepaid for thirty days.
D) The ad must meet the partner requirements.

Solutions: