Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 2: Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Topic 3: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 4: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 5: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Topic 6: Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
- C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
Correct Answer: B 🗳️
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on anycloud server.
- B. The file to be imported should be on the SFTP server dedicated for Responsys.
- C. The file to be imported should be located on your hard drive.
- D. The file to be imported should be located in the Connect data warehouse in Responsys.
Correct Answer: D 🗳️
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and schedule it to be sent by email to the executive team every single day.
- B. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
- C. Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
Correct Answer: C 🗳️
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
- A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- B. Recipient inbox is full, so the promotional email is rejected by the server.
- C. Recipient selects a Reply-to unsubscribe in a promotional email.
- D. Recipient deletes a promotional email from the inbox.
- E. Recipient registers a SPAM complaint for an email.
Correct Answer: B,C,E 🗳️
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to bedeleted.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to see whether the data column is being used by the customer for external analytics purposes.
- D. Check to make sure there are no forms referencing the column.
Correct Answer: A,B,C 🗳️
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