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IBM M2020-229 Exam Syllabus Topics:

SectionWeightObjectives
Target Markets & Customer Needs25%- Industry applications of SPSS
  • 1. Customer analytics use cases
    • 2. Industry-specific predictive analytics scenarios
      Selling & Licensing Fundamentals20%- IBM licensing models and support offerings
      • 1. IBM support and service value positioning
        • 2. Subscription and licensing structures
          Solution Positioning & Differentiation30%- Competitive positioning of SPSS solutions
          • 1. Business value and ROI articulation
            • 2. Comparison with alternative analytics platforms
              SPSS Product Portfolio Overview25%- SPSS solutions and capabilities
              • 1. SPSS Modeler capabilities
                • 2. SPSS Statistics features and use cases
                  • 3. SPSS Text Analytics overview

                    IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

                    1. What is a key focus area for telecommunications companies considering a predictive analytics solution?

                    A) Public safety and security
                    B) Operational uptime
                    C) Churn reduction
                    D) Supply chain optimization


                    2. What is the main purpose of SPSS Modeler?

                    A) To test specific hypotheses.
                    B) To craft effective and eye-catching surveys.
                    C) To improve the management of analytical assets.
                    D) To uncover hidden relationships in data.


                    3. Which input is NOT used to define decisions within SPSS Decision Management?

                    A) Business objectives
                    B) System created predictive models
                    C) Intuition
                    D) Human defined rules


                    4. Which pain point of business executives is best addressed by SPSS Decision Management?

                    A) Inability to automate routine analytics tasks.
                    B) The need to react quickly to market changes.
                    C) Rapidly increasing marketing costs.
                    D) Regulatory compliance.


                    5. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

                    A) SPSS Statistics
                    B) SPSS Modeler Premium
                    C) SPSS Data Collection
                    D) SPSS Collaboration and Deployment Services


                    Solutions:

                    Question # 1
                    Answer: C
                    Question # 2
                    Answer: D
                    Question # 3
                    Answer: C
                    Question # 4
                    Answer: A
                    Question # 5
                    Answer: A

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