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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Cube
C) Analytical/Optimization
D) Data Manipulation

2. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

A) Profiling field
B) Preview
C) Cell Reports
D) Target Cell Spreadsheet

3. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica Interact
B) Unica Marketing Operations Financial Management Module
C) Unica Campaign Financial Management Module
D) Unica NetInsight

4. How does a customer assign security roles for groups in Unica Campaign?

A) Go to the Settings menu and select User Groups>Assign Roles.
B) Go to the Settings menu and select Configuration.
C) Go to Settings menu and select Roles and Permissions.
D) Go to the Settings menu and select Users>Assign Roles.

5. What type of process is the Call List in Unica Campaign?

A) Response process
B) History process
C) Contact process
D) Parameterized process

Solutions: