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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about completion actions? [Choose two answers]

A) Completion actions can be criteria based.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions will not execute for image files.
D) Completion actions only execute for prospects. They will not affect visitors.

2. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
B) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
C) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

3. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use rendering test and send to Test List
B) Use A/B test
C) Use individual email test
D) Use multivariate test & Review email preview

4. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
B) LenoxSoft uses location based scoring categories .
C) LenoxSoft must add prospect to a dynamic list
D) LenoxSoft added location based criteria

5. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A) Configure the Salesforce custom object to relate to th< account, lead, or contact
B) Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
C) Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
D) Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Solutions: