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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Ask community members to send profiles in Austria to follow
B) Measure the audience of Austrian followers on existing platforms
C) Adapt the local dialect and reuse highly successful content
D) Run targeted ads to lookalike audiences in Austria

2. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Remove the member who created the post from the group.
B) Delete the post and use the Give Feedback feature.
C) Repost the group guidelines regarding self-promotion.
D) Reply to the post and explain that this behavior is not allowed.

3. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create a social media account for the new product
B) Tag influencers to share the content and campaign hashtag
C) Create targeted posts and ensure the content and tone are inclusive
D) Change content strategy to target male followers during launch

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase community moderation on all platforms

5. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

Solutions: