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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Tracking Data extract
B) Audit Trail extract
C) SQL activity using data views

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Create CloudPages to collect and subscribe users,
C) Leverage Social Studio to capture email addresses.

3. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Path Optimizer
B) Journey Builder and Behavioral Triggers
C) Automation Studio and Journey Builder

4. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Approval Workflow
B) Content Builder Approvals
C) Subscriber Preview

5. Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A) Primary Key
B) Is Sendable
C) Nullable

Solutions: