Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Topic 2: Subscriber Data Management | 18% | - Contact model design and implementation - Preference and profile center configuration - Data extensions, relationships, and data architecture - Data import, export, and quality management |
| Topic 3: Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Topic 4: Setup | 38% | - Setup Home features and configuration - Marketing Cloud extension products and features - Security policies, password management, and access control - Integration configuration and management - Business units, user accounts, and permission settings |
| Topic 5: Channel Management | 16% | - Email Studio configuration and features - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Preference Center link and physical mailing address
- B. Preference Center link and a link to the business website
- C. Business name and a link to the business website
- D. Business name and physical mailing address
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A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Multiple FTP users must be accommodated.
- B. Brand-specific private domains are required for images and links.
- C. A new sender profile is needed for sending transactional emails.
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Login detail for each social media account
- B. Facebook ad manager
- C. Bitly URL Shortener
- D. Google URL Shortener
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A. Web Analytics Connector
- B. Cloud Pages URL AMP script function
- C. Link Wrapping
Explanation: Only visible for ActualTestsIT members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Use Proof instead of [PREVIEW]
- B. Require several campaign approvals
- C. Wrap the subject line with AMP script
- D. Add [PREVIEW] to the subject line validation list
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