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Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

  • Length of Examination: 105 minutes
  • Language: English
  • Passing score: 67%
  • Number of Questions: 60

Marketing Cloud Administrator Certification Exam advantages are as follow

  • Learn to perform practical and complex activities through laboratory, practice sessions, study and.
  • Develop your experience base and validate your skills to attract potential employers.
  • Obtain a safe digital badge that you can attach to your social media profiles.
  • Gain visibility of a wide range of features, functions and important activities to use in the workplace.
  • Improve your earning potential to get higher salaries.
  • Get ninety days of free access to Salesforce Learning Streams

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Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:

SectionWeightObjectives
Setup38%- Security and Access
  • 1. Data protection policies
  • 2. Login security and IP restrictions
  • 3. Audit trail and monitoring
  • 4. User roles and permissions
- Account Configuration
  • 1. Integration setup
  • 2. Global settings and preferences
  • 3. Branding and account settings
- Business Units
  • 1. Configuration and management
  • 2. Sharing and access rules
  • 3. Structure and hierarchy
Subscriber Data Management32%- Data Structures
  • 1. Lists and data extensions
  • 2. Data relationships and keys
  • 3. Contact Builder and data models
- Data Operations
  • 1. Data quality and deduplication
  • 2. Retention and privacy management
  • 3. Import and export methods
- Data Segmentation
  • 1. Audience building
  • 2. Filters and groups
  • 3. Query activities and SQL basics
Maintenance and Troubleshooting15%- System Maintenance
  • 1. Troubleshooting common issues
  • 2. Performance monitoring
  • 3. Reporting and analytics
- Automation Studio
  • 1. Scheduling and monitoring
  • 2. Activity types and workflow
  • 3. Error handling and recovery
Channel Management15%- Other Channels
  • 1. Web and advertising channels
  • 2. MobileConnect and SMS setup
  • 3. Social Studio integration
- Email Channel
  • 1. Sender profiles and delivery settings
  • 2. Authentication: SPF, DKIM, DMARC
  • 3. Deliverability configuration

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